| DRIVERS
STANDING |
11-12-2002
Eddie Jordan's Silverstone-based team have suffered a costly blow with
the departure of principal backer Deutsche Post World Net.
'Deutsche Post World Net, along with its brands such as DHL and Danzas,
has been a superb sponsor and extremely important in the development
of Jordan in recent seasons,' said a disconsolate Jordan.
DHL moved in as a last-minute title sponsor for the yellow racers this
year in the wake of Benson & Hedges relocation to the funding shadows.
Danzas, Deutsche Post and DHL logos filled in some 40 percent of Jordan's
financial backing for season 2002.
But the German company plans to discontinue its Formula One sponsorship
programme at the end of a difficult season that netted only sixth place
in the Championship.
Eddie adds: 'So, whilst we are naturally disappointed by the decision
to end its involvement in Formula One I would like to thank them for
their support.'
The Irishman is hopeful that the now gaping sponsorship portfolio can
be quickly filled in time for season 2003: 'We have known about Deutsche
Post World Net's decision on a strictly confidential basis for some
time,' Jordan says.
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'And therefore, as you would expect, we are in negotiations with new
sponsors.'
Jordan will not be in a position to announce any new partners until
the New Year and the launch of EJ13.
'We have a strong track record commercially and although this past season
was not among our most competitive the fact that we finished in the
top six for a ninth consecutive season shows that even in difficult
times we have acquitted ourselves well.'
The departure of Deutsche Post coincides with Jordan's farewell of Japanese
factory Honda engine power for 2003, giving the team - says Jordan -
the ideal opportunity for a 'new era.'
He says: 'Given our optimism about the new relationship with Ford of
Europe and Cosworth Racing, and looking at the design of next year's
car, we have every reason to look forward to new goals and a new era
for the team.'
This news follows hot on the heels of several other major German sponsorship
departures at the pinnacle of motorsports.
Yesterday, long-term BMW-Williams partners Veltins announced that waning
television audiences compelled them to pull their multi-million dollar
backing of the Grove-based outfit.
And loyal McLaren backer Deutsche Telekom will also cease their sponsorship
of the Mercedes-powered Woking team from next year citing rising debts
and an unstable German economy.
Deutsche Post leave Jordan after a three-year collaboration. 'We wish
to thank Eddie Jordan and his team for their close collaboration in
the three-years,' said a company spokesman.
'Our communication goals have been fulfilled,' came the explanation
for their departure. 'Our participation in Formula One made us well
known internationally and we are now very trusted by customers in Europe
and worldwide as the best.'
It has also emerged that Jordan Grand Prix filed profits last year some
50 percent down on previous years.
But Ian Phillips, the team's director of business development, scotched
speculation that Formula One could be about to lose yet another team
as $30 million disappears from Jordan's 2003 budget.
'We are confident we can find the additional budget,' he said. 'We have
been making the necessary plans, and there is no doubt there will be
two Jordan cars on the starting grid at the start of next season.'
Deutsche Post World Net is one of the largest, high-performing logistics
companies in the world.
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